Face serums are lightweight moisturizers that contain a higher concentration of active ingredients (such as hyaluronic acid, glycolic acid, and vitamin C) than typical facial moisturizers.

The popularity of face serums has been steadily growing in recent years and they are fast becoming an integral part of the daily skincare regime of women all over the world. Yes, that’s right – there is a 4th component to your normal skincare routine that you should seriously consider adopting because it can have real benefits for your complexion.

Face serums are different to normal face lotions and creams in that they contain smaller molecules. This allows them to penetrate the skin more quickly and more deeply than regular moisturizers, thereby making them more effective. In addition, the concentration of active ingredients in serums can be as high as 70%, compared with concentrations of around 5-10% in traditional moisturizers.


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